BRANDING
Ahhh branding, the million dollar marketing term that requires billions to achieve; right? Well, at ON A DIME Marketing, we don't feel you need a Fortune 500 budget to establish a brand.
Let's break it down to the basics; branding, by definition, is the promotion of a particular product or company by means of advertising and distinctive design. Doesn't sound too intimidating. That's because it isn't; we're not sending a rocket to the moon, but we are creating an identity for your product and/or company.
List of Services
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ResearchList Item 1
Branding starts with research and identifying your target audience. Once our team has had the opportunity to do this, we study the audience and find what resonates with them most. What are their likes and dislikes? How do they prefer to have messaging delivered to them? What are some of the brands the audience currently gravitates towards and what are the similarities between those brands?
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Your MessageList Item 2
The next step in branding is establishing your company's mission statement. The ON A DIME Marketing team works with you and your team to help determine what you want your audience to know about your product or service. This can typically be determined by asking one simple question; why did you decide to start your business? Most of the time, the answer to that question provides the passion and foundation driving your company. Before you can expect customers to care about your company, you need to let them know what you're all about. This is a crucial step, as it catapults you into what most think of when they hear the word branding, and that's the visual assets.
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Visual AssetsList Item 3
Once you've established who the audience is you're trying to reach and what you want that audience to know about your company, you're able to move on to the exciting part. Establishing your company's logo, color pallette, typography and other visual icons is crucial, as they determine your audience's first impression of your brand. This is where the ON A DIME Marketing team really sets itself apart from the crowd. Our intuitve designs and well crafted corporate guidelines allow your brand to remain consistent and effective throughout any media, ensuring that your audience always recognizes your marketing.
